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Smart ticketing in Norfolk: what do passengers think? – summary report

Passenger Focus carried out this research to better understand the Norfolk smart ticketing pilot on buses. We wanted to find out:

  • what did bus passengers, bus operators and local authority staff think about smart ticketing before the launch of holdall?
  • how was the actual introduction of holdall on buses from all three viewpoints?
  • what lessons can be learned from the holdall pilot so far – for Norfolk when it expands the scheme and for other schemes across the country?

This is the summary report – the full report can be found here.

  • Smart ticketing in Norfolk - what do passengers think - March 2015.pdf
  • Bus
  • Transport integration
  • Fares and ticketing
  • Passenger experience
  • Smarter travel

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