Passengers are increasingly coming to expect services to be delivered to them in smarter ways as technology becomes a bigger part of everyday life.
We believe that the introduction of smarter ticketing in public transport could make life easier – and cheaper – for passengers. For this to happen though, it is essential that any smarter ticketing schemes are well designed and properly implemented.
In order to make sure that the passenger is at the heart of the development – that products are designed for ease of use rather than what is convenient to administer – we are working on a wide-ranging smart-ticketing research programme, on behalf of the Department for Transport (DfT).
- Using smartcards on rail in the south east of England: what do passengers want? (full research slide deck here)
- Smartcards on c2c: what do passengers think? – summary report (full research slide pack here)
- New types of tickets with smart ticketing: what do passengers think about carnets? (full research slide deck here)
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