Covid-19 travel segmentation
19 April 2021
For almost a year Transport Focus has been talking to people about their views and concerns about travel. Our Travel During Covid-19 survey has tracked behaviours, journey satisfaction and attitudes. Now, as restrictions begin to ease, we are digging deeper into the survey with new segmentation analysis. This breaks the population down into five groups according to key behaviours and attitudes.
Transport Focus will apply this segmentation analysis to our weekly Travel During Covid-19 survey. We will use this to show how different segments respond to concepts, messaging, incentives, triggers and initiatives as restrictions ease and rules change in the coming weeks and months.