Feedback on inclusive transport campaign – Transport User Community
26 May 2021
The Department for Transport asked us test a campaign to raise awareness of disabled transport users’ needs with our Transport User Community. The campaign highlights non visible disability, and the support available for transport users as they return to travel.
In order to help refine the creative and ensure that it was prompting the right reactions and
driving the right behaviours we shared five posters and an animation in the early stages of
development with our community.
The material was tested in March 2021 and feedback was taken on board before the final
campaign launched in May 2021.