PLUSBUS user research report
23 March 2015
Passenger Focus carried out this research to better understand existing and potential PLUSBUS users. For existing users we wanted to explore how they currently used the product, key reasons for and against purchasing PLUSBUS, and how they found out about the product. The research also looked at potential PLUSBUS users*, their awareness of the product and what would encourage them to purchase PLUSBUS in the future.
PLUSBUS is an additional ticket purchased alongside a National Rail ticket. A PLUSBUS ticket can buy at the same time as a rail ticket (at the station booking office, online, from self-service ticket machines [TVMs] or on-train). It gives the train traveller unlimited local bus and tram travel (on participating operators’ services) around the whole area of the rail-served town that’s at the start and/or the end of the rail journey.
PLUSBUS tickets are available for 290 rail-served towns and cities across Britain (excluding Greater London). The industry issues around a million tickets are issued every year, however, over the last two years the growth in ticket sales has started to plateau.
The research was carried out in partnership with Journey Solutions (the partnership of bus and train operators behind PLUSBUS) and Association of Train Operating Companies (ATOC).