Smart ticketing in Norfolk: what do passengers think? – summary report

23 March 2015

Passenger Focus carried out this research to better understand the Norfolk smart ticketing pilot on buses. We wanted to find out:

• what did bus passengers, bus operators and local authority staff think about smart ticketing before the launch of holdall?
• how was the actual introduction of holdall on buses from all three viewpoints?
• what lessons can be learned from the holdall pilot so far – for Norfolk when it expands the scheme and for other schemes across the country?

This is the summary report – the full report can be found here.