Centro nibbles away at fares information

21 August 2014

Good to see Centro, the transport authority in the West Midlands, boosting fares information. We know from our research that some passengers have trouble finding out fares information (as indeed do some companies it appears). There have been steps forward. Many bus companies use adverts on their buses to push popular fares. But by the time the bus arrives it is too late for some – they want to know the fares in advance, especially if there is a choice of operator.

Centro is going to trial better information at bus stops – both printed and on the real-time information displays. In future it will tell you the price of the next service. Pulling together all operators’ fares into one place will also help. Not that cutting edge in retail terms perhaps, but all helps passengers make better choices.

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