Engaging with customers in the new customer reality

11 August 2021

Different customer groups have been impacted very differently by Covid-19, and the transport sector needs to understand these differences to meet customer needs as we head into a new reality.

Whilst restrictions may be being lifted our transport networks are continuing to see very different travel patterns. These reflect the different attitudes and behaviours of customers in the face of the various stages of the pandemic.

Throughout the pandemic Transport Focus has been talking to people about their views and concerns to understand how customers are feeling about public transport now and in the future.

Marketing consultancy, CACI, has been using mobile app data and surveys to understand changing movement patterns, attitudes and behaviours and how these vary by demographics and local areas.

Join Transport Focus, CACI and Great Western Railway for our joint roundtable where we will be sharing our insights and stimulating conversation into:

• changing transport customer behaviours
• the new customer reality
• how Great Western Railway is defining messaging which connects with customers to helps people to re-engage with public transport.

The event will be held on Wednesday 11 August 10:30 – 11:30am.