Smart ticketing in Norfolk: what do passengers think? – full phase two report

23 March 2015

Passenger Focus carried out this research to better understand the Norfolk smart ticketing pilot on buses. We wanted to find out:

  • what did bus passengers, bus operators and local authority staff think about smart ticketing before the launch of holdall?
  • how was the actual introduction of holdall on buses from all three viewpoints?
  • what lessons can be learned from the holdall pilot so far – for Norfolk when it expands the scheme and for other schemes across the country?

This is the full report – a summary report can be found here.


Norfolk bus passenger research phase two report - March 2015.pdf
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