Bus snobs and digital consumers
21 May 2013
Interesting article on confused.com that picks up on our Bus Passenger Survey and poses the question about whether people feel they are too posh to use the bus. Good to see some debate on buses in this sort of digital forum.
And separately, an interesting recent Consumer Futures webinar about the potential power of digital activism:
If transport companies are not out there in the digital space they have no chance of understanding or following these debates. Some companies do it well – others need to catch up.
This is the most effective, value for money way of reaching your customers you will ever have.