Covid-19 travel segmentation 18 June – 4 July analysis
13 July 2021
For almost a year Transport Focus has been using its Travel During Covid-19 survey to understand people’s views and concerns about travel. Since March we have also been digging deeper into the survey using segmentation analysis, breaking the population down into five groups according to key behaviours and attitudes.
This latest report shows how our five segments are feeling immediately before the latest announcements earlier this month on the last stage of relaxing the rules.