Covid-19 travel segmentation analysis – 19 March-25 April
05 May 2021
For almost a year Transport Focus has been using its Travel During Covid-19 survey to understand
people’s views and concerns about travel. Since March we have also been digging deeper into the
survey using new segmentation analysis, breaking the population down into five groups according to key
behaviours and attitudes. The segmentation helps illustrate a divide in how people feel about public transport and Covid-19 as we emerge from restrictions.