Smart ticketing in Brighton: what do passengers think?
The key smartcard has been available on Go-Ahead’s buses in Brighton for several years now, but other smaller operators did not until recently have smart capabilities. We reviewed a pilot of smart ticketing on two smaller bus companies, talking to both passengers and drivers.
This is part of our smarter travel series of work, aimed at making sure that passengers are at the heart of the development of new technology.
Below you can download the summary report or a set of slides from the research agency.
Fares and ticketing